It truly speaks volumes when so many know and love the owner of a shop just as much as they love the shop itself. This is the case with green beauty online shop, Aurora Beauty. Farah, the owner, is well known and admired in the clean beauty space for having a beautifully curated shop as well as for having some of the most attentive customer service in the industry. If you have shopped with Aurora Beauty, you have no doubt been spoiled by Farah and all that her shop has to offer.
Farah started Aurora Beauty because she believes that nature is the best healer. Growing up, Farah was exposed to many different cultures at a very young age. She was born and raised in Kuwait, lived for three years in India and also spent one year living in the Philippines during the Gulf War. This exposure to so many experiences led to her fascination with different beauty rituals from all around the world.
Growing up, Farah had a long history with skin allergies and eczema which deeply affected her self-esteem. When harsh creams prescribed by doctors and conventional beauty products failed to treat her skin, her mother, who worked as a nurse, introduced her to natural alternatives shared with her by women she worked with. These were recipes handed down from generation to generation and are what finally helped Farah’s skin heal.
Her vision for Aurora Beauty was to create a place where every beauty product was pure, beautifully packaged, and, most importantly, delivered effective results. To achieve this level of quality, Farah works with artisans from across the globe who are passionate about their craft and do incredible work by combining nature and science which yields amazing products. Farah has made it her mission to find the most amazing undiscovered gems and bring them to her customers.
Products that inspire them to just take some time out of their busy schedule to relax and nurture their bodies. – Farah
Have product commitment issues?
Aurora Beauty offers a custom sample program to those of you who aren’t quite ready to splurge on a full size product before giving it a try first. Because buying online can be tricky, this gives customers the opportunity to touch, smell, test colors or evaluate skin sensitivities to see if a product will be a good match. Choose five samples from her expansive product offerings for only $19, plus shipping, and you’ll be on your way to finding the products that best suit your needs in no time.
We had the opportunity to ask the beautiful Farah some questions about her journey with Aurora Beauty and asked her to spill her 5 Minute Fall Beauty routine in the interview below!
The Greenly Guide: What has been your favorite thing, or what do you find most rewarding about owning Aurora Beauty?
Farah: The biggest reward of owning Aurora Beauty is the incredible individuals that I get to meet and interact with from all walks of life. Just having their incredible love and support makes all the hard work worth it! I would like to take this opportunity to thank each and every one, without whom Aurora Beauty would not be possible.
The Greenly Guide: What did you find was your biggest struggle in starting Aurora Beauty?
Farah: The biggest challenge was definitely having to wear many different hats as a small business owner and finding the right balance between the business and family life.
The Greenly Guide: For people who are new to green beauty and are looking for some tried and true favorites to try, can you share some of your top selling brands?
Farah: Moss, Vintner’s Daughter, Gressa, Laurel Whole Plant Organics, Josh Rosebrook, Mahalo and Agent Nateur.
The Greenly Guide: What products would be included in your 5 minute makeup routine for Fall?
Farah:
1. Antonym Eye Liner
2. Nu Evolution Mascara
3. Hynt Beauty Lipstick in Pomegranate
4. Fitglow Beauty Blush in Pure
5. Gressa Minimalist Foundation in 04
6. Eco Brow Defining Wax in Frida
7. Plantfolk Apothecary “You are Golden” highlighter wand
We are so grateful to Farah for her generosity and kindness in partnering with us on this blog post and giveaway. She is truly a gem in the green beauty community and runs her shop with integrity and honesty. She will no doubt impress you with her extraordinary customer service and attention to detail. Please make sure to head over to Aurora Beauty to check out Farah’s lovely shop!
[[CLOSED]] Giveaway! Congratulations to the winners @anushapuri & @ecosparkles!
The Greenly Guide & Aurora Beauty have partnered to bring you an incredible giveaway for not just one but TWO lucky readers! Farah has so generously offered two green beauties the opportunity to win a $100 e-gift card to the Aurora Beauty website! AND, even more amazing is that this giveaway is open WORLDWIDE!!
For full details on how to enter see below or head over to The Greenly Guide Instagram feed HERE! GOOD LUCK!
Giveaway is open worldwide and will run from Monday, October 31, 2016 to Tuesday, November 1, 2016 at 11:00 PM EST. Winner will be chosen randomly and announced here at the bottom of this post as well as over on our Instagram page on Wednesday, November 2, 2016.
HOW TO ENTER:
–Make sure you are following The Greenly Guide AND Aurora Beauty over on Instagram
–Comment on the Instagram giveaway photo tagging three friends
–Leave us a comment below telling us what you would pick up from Aurora Beauty if you were the winner! (make sure to include your Instagram username in your comment here so we know it’s you!)
***OPTIONAL–Receive 5 extra entries by reposting our giveaway photo on Instagram (make sure to tag us in your repost!)
I would finally get some Mahalo Vitality Elixir, which I’ve loved from the samples I’ve tried. It might save my skin from the harsh Michigan winter. Aurora Beauty has the best sample program out there! I can only ever afford samples of many products that others rave about, so I love that Aurora Beauty offers this for people like me who are on a very strict budget. -nigh.eve from Instagram (Becky in real life)
I would like to try the mascara and lipstick in pomegranate. I need a new lipstick for fall! @lisa8220
Aurora is awesome shop. Everything I love to try. So generous with samples too! Instagram naturalbeautymermaid
I think I’d get fressa foundation and Siam seas haircare! I’m @life.in.gineral on Instagram!
Sensational, I would like to try the honey polish by Precious skin elixirs as the ingredients are intriguing for a try ^_^
I would try out the minimalist foundation. ig lobrainey
I would love to win the antonym Eye Liner my IG is instagram@wandy43.com
I don’t wear much makeup these days except for some mascara which I’m badly in need of some..so would be delighted to try the Nu Evolution mascara!! Xoxo!! Username= Kmatuja
I would love to try the Moss tte facial mask. Instagram name lalaohmy
This would be a hard choice but I wouldn’t have a problem finding things I want! Definitely would get a sample pack and the “you are golden” highlighter wand. Thank You for this Amazing opportunity!❤ From: @sherrxoxo
If I win will love to try ;
1.pumpkin papaya scrub
2.Head to toe Mask
3.Tumeric facial scrub
4.skin serum
5.papaya soap
My IG is @ yarmelle
And thanks to both forgiveaway the change to know new and natural organic products.
SO.MANY. PRODUCTS! Haha the gift card will be verrrrry easy for me to spend if I win!! I have been lusting for the Mahalo Petal mask for quite some time so maybe that. But I also am needing to try a couple new lipsticks from Fitglow and NuEvolution!! Oh and of course I could always stock up on my beloved Earthwise Beauty products.. thank you for the chance!!!:)
Insta: usckt85
some products I would love to purchase are Hynt beauty mascara, clarify ingles shampoo by acure organics, and all sorts of lipsticks!! not to mention a day cream as well 🙂 @pljessie
I love Aurora Beauty! I’d pick up some Josh Rosebrook SPF nutrient day cream and something from Fitglow, Hynt, Laurel, or Siam Seas… she has such a great variety!! I’m @fireflyfieldsliving
Thanks for sharing Farah’s story. Her shop carries some of my favorite brands. If I were to win the giveaway, I’d use the gift card toward the purchase of the much lauded Vintner’s Daughter Active Botanical Serum.
XO,
@bklynbengal
My Instagram name is colleen_m_barry.
If I were to win the giveaway, I would like to get the Fitglow lipstick in Mae, the Fitglow eyeshadow trio in Nudie and the Gressa eye tint in Aureo and the Nu Evolution mascara.
Omg! I’d probably spend it all on josh rosebrook lol as I’ve been dying to try JR forever now. I’d love to try the cacao antioxidant mask, hydrating accelerator and the tinted nutrient day cream ?? my ig is @cleanbeautycleansoul
Awesome giveaway! ?
I would buy a clean foundation! Possibly Gressa. And either Mahalo or Siam Seas skincare! There’s just so many options lol. Thank you so much for the chance to win! IG taznjade
I’d love to add more natural makeup to my stash! 🙂
Ig: @beautyfindsadventures
I’d pick up the Josh Rosebrook Tinted Nutrient Day Cream and something from Laurel Whole Plant Organics! Beautiful giveaway, congratulations on your launch! IG: @melissambas
I’m dying to try some Hynt Beauty and Antonym products!
@mrsbishop.livinthedream
If I won I would like the nu evolution mascara and the minimalist foundation. My IG name; freeurspirit19
If I’m a lucky winner, I hope to try a few Beauty Products from the Juice Beauty Brand! @FreeSweepsReviews
I’ve been wanting to try the Honey Berry Enzyme Mask from Laurel Whole Plants Organics and MOSS products
would love to try Josh Rosebrook’s cacao mask or earthwisebeauty frightening green mask. IG: skincare_momsie
I would love to try the Nu Evolution foundation since I heard it’s a good choice for oily face. I want to try the cocovit for my scalp dermatitis to see if it helps sooth my head and fitglow mineral cheek Hilight since I don’t own one yet!
Instagram: justanotherdreamr
I would pick up a few of the amazing natural hair products they have , such as Reverie Serum or the Josh Rosebrook Shampoo & Conditioner set!
IG: @shelivesgreen
I would love to try more Laurel products,healing balm or travel set.
IG Laura_Bruj
I would love to try Josh Rosebrook’s cacao mask and the Laurel whole plant organics antioxidant serum! Thanks for the chance!
My ig: luvbuzzbuzz
I’d definitely get something from mahalo brand. Their masks and elixir look mesmerizing!
@maxaon2
I would love to try Fitglow products and something else. It’s sip hard to pick from such a huge variety! my instagram is @nymargie1
If I won this Aurora giveaway I would be soooo stoked ! Me and my friends are all trying to go green in our lives and so I would try so many products that’s I have been wanting to try but couldn’t afford ! Fitglow is one I have been dying to try and also Josh rosebrooke shampoos ! I hope I win so I can share what I love with my friends and family ????
Faith
Thank you for hosting this giveaway. I’d love to try the 14e foundation and siam seas balm.
Instagram name: mienelienable
I would love to try Lilfox and fitglow. Thanks for the giveaway!
My use name is @maitechu887
Hello , I would love to try Josh Rosebrook masks if I won…thanks for these awesome giveaways. .ig username is dpw268. ….fingers crossed ❤
Would love to try FitGlow if I won ? thanks for the opportunity. My ig handle is @mommysoto_
Such a great giveaway, thanks for the oportunity! I would definitly pick something by Earthwise Beauty, most likely the Nap In The Meadow, for Ava’s magical goodies are not available in Europe. And somethingby Nu Evolution. Fingers crossed… ? My IG goes under @green_aboveandbeyond
I would definitely pick up Siam seas’ elements balm! 🙂
@runningwithquills
I’ve heard soooo many good things about the Gressa foundation, so I would like to try that one out.
I would love to invest in some Siam Seas if I won this! I’m @buffyindigo xxx
Thank you so much for this opportunity! I would like to pick something from Earthwise beauty and Laurel. Big hope….my IG @anet2929 ?
I would love to try the Vita-Active foundation by Fitglow! ?
I forgot to mention my IG name . It’s @ecosparkles
I would love to snag up some NU evolution makeup!! IG Eco.bliss.beauty
Ooh la la! So many lovely things to choose from! If I am one of the lucky winners for the Aurora Beauty giveaway (fingers crossed!!!) I am going to order the Facial Cleanser, Facial Elixir, and Gentle Facial Mask from Laurel Whole Plant Organics. You can find me on Instagram @questali. Thank you so much! Blessings ~
Nu Evolution mascara and the vita active foundation by fitglow! ❤️ Ig name: @greenlikemom
Thank you for the amazing giveaway. I would definitely pick up the Maholo vitality elixir if I won. This brand is on my wish list and I am dying to pick up the elixir. amina_lilalli
Definitely Siam Seas 🙂 ..IG : @anushapuri
Didn’t see the comment part. Hope is not to late. I’ve been wanting to try the 14e foundation so that’s what is pick up. Instagram @mtgenevieve
I love natural cosmetics and i Hope win Siam seas . Instagram mariapilar.lopezgar.3 Many thaks
I’d love to try the petal mask!
I would like to pick up the Root Science Youth Serum and also the Josh Rosebrook’s Cacao Antioxidant Mask. Really want to try these out for my combination skin. Many thanks!
***IG: messyhairzzz
I was saving up for May Lindstrom! I would surely invest in that! Thank you!!! -talesofglow
I would love to try fitglow lipstick look amazing! Thank you