It truly speaks volumes when so many know and love the owner of a shop just as much as they love the shop itself. This is the case with green beauty online shop, Aurora Beauty. Farah, the owner, is well known and admired in the clean beauty space for having a beautifully curated shop as well as for having some of the most attentive customer service in the industry. If you have shopped with Aurora Beauty, you have no doubt been spoiled by Farah and all that her shop has to offer.
Farah started Aurora Beauty because she believes that nature is the best healer. Growing up, Farah was exposed to many different cultures at a very young age. She was born and raised in Kuwait, lived for three years in India and also spent one year living in the Philippines during the Gulf War. This exposure to so many experiences led to her fascination with different beauty rituals from all around the world.
Growing up, Farah had a long history with skin allergies and eczema which deeply affected her self-esteem. When harsh creams prescribed by doctors and conventional beauty products failed to treat her skin, her mother, who worked as a nurse, introduced her to natural alternatives shared with her by women she worked with. These were recipes handed down from generation to generation and are what finally helped Farah’s skin heal.
Her vision for Aurora Beauty was to create a place where every beauty product was pure, beautifully packaged, and, most importantly, delivered effective results. To achieve this level of quality, Farah works with artisans from across the globe who are passionate about their craft and do incredible work by combining nature and science which yields amazing products. Farah has made it her mission to find the most amazing undiscovered gems and bring them to her customers.
Products that inspire them to just take some time out of their busy schedule to relax and nurture their bodies. – Farah
Have product commitment issues?
Aurora Beauty offers a custom sample program to those of you who aren’t quite ready to splurge on a full size product before giving it a try first. Because buying online can be tricky, this gives customers the opportunity to touch, smell, test colors or evaluate skin sensitivities to see if a product will be a good match. Choose five samples from her expansive product offerings for only $19, plus shipping, and you’ll be on your way to finding the products that best suit your needs in no time.
We had the opportunity to ask the beautiful Farah some questions about her journey with Aurora Beauty and asked her to spill her 5 Minute Fall Beauty routine in the interview below!
The Greenly Guide: What has been your favorite thing, or what do you find most rewarding about owning Aurora Beauty?
Farah: The biggest reward of owning Aurora Beauty is the incredible individuals that I get to meet and interact with from all walks of life. Just having their incredible love and support makes all the hard work worth it! I would like to take this opportunity to thank each and every one, without whom Aurora Beauty would not be possible.
The Greenly Guide: What did you find was your biggest struggle in starting Aurora Beauty?
Farah: The biggest challenge was definitely having to wear many different hats as a small business owner and finding the right balance between the business and family life.
The Greenly Guide: For people who are new to green beauty and are looking for some tried and true favorites to try, can you share some of your top selling brands?
Farah: Moss, Vintner’s Daughter, Gressa, Laurel Whole Plant Organics, Josh Rosebrook, Mahalo and Agent Nateur.
The Greenly Guide: What products would be included in your 5 minute makeup routine for Fall?
1. Antonym Eye Liner
2. Nu Evolution Mascara
3. Hynt Beauty Lipstick in Pomegranate
4. Fitglow Beauty Blush in Pure
5. Gressa Minimalist Foundation in 04
6. Eco Brow Defining Wax in Frida
7. Plantfolk Apothecary “You are Golden” highlighter wand
We are so grateful to Farah for her generosity and kindness in partnering with us on this blog post and giveaway. She is truly a gem in the green beauty community and runs her shop with integrity and honesty. She will no doubt impress you with her extraordinary customer service and attention to detail. Please make sure to head over to Aurora Beauty to check out Farah’s lovely shop!
[[CLOSED]] Giveaway! Congratulations to the winners @anushapuri & @ecosparkles!
The Greenly Guide & Aurora Beauty have partnered to bring you an incredible giveaway for not just one but TWO lucky readers! Farah has so generously offered two green beauties the opportunity to win a $100 e-gift card to the Aurora Beauty website! AND, even more amazing is that this giveaway is open WORLDWIDE!!
For full details on how to enter see below or head over to The Greenly Guide Instagram feed HERE! GOOD LUCK!
Giveaway is open worldwide and will run from Monday, October 31, 2016 to Tuesday, November 1, 2016 at 11:00 PM EST. Winner will be chosen randomly and announced here at the bottom of this post as well as over on our Instagram page on Wednesday, November 2, 2016.
HOW TO ENTER:
–Comment on the Instagram giveaway photo tagging three friends
–Leave us a comment below telling us what you would pick up from Aurora Beauty if you were the winner! (make sure to include your Instagram username in your comment here so we know it’s you!)
***OPTIONAL–Receive 5 extra entries by reposting our giveaway photo on Instagram (make sure to tag us in your repost!)