Shopping at Sephora: A Green Beauty Guide

Shopping at Sephora

With your VIB card in hand, and the aisles and aisles of displays, any beauty lover can find something at this makeup haven. But what if you are looking for cleaner beauty options?  Do you have to give up your VIB status?  No way!

Once you have started down the road of transitioning your health and beauty products from conventional to natural, most people immediately write off mainstream stores such as Sephora.  While it is true that the available options are quite limited in comparison to shopping at an all-natural, green beauty shop, the choices are becoming better, and the reach of green beauty brands is growing.

Plan Ahead

Before diving into the brands that we suggest picking up at Sephora, we wanted to mention that when shopping at conventional beauty stores, it is essential to read labels!  Greenwashing is very prominent, and many companies are trying to profit from the growing community of individuals who are looking for natural and organic beauty – do your research prior to heading into the store so you know what you are looking for and which ingredients or brands you would like to avoid.

The Greenly Guide’s Clean List

With the VIB sale upon us, we have created our brand guide below to help you navigate through to the truly natural brands.  We have also chosen a few of our favorite picks to help you build your Sephora green beauty wish list!  [Make sure to always keep your eyes open as new clean beauty brands continue to be added to their brand list!]

Captain Blankenship

“Beauty Wild With Nature” – This luxurious organic line is for those mermaids at heart.  With products ranging from hair care to body care, the soft ocean colors and blue glass bottles will have you swooning and dreaming of sunshine and beaches

GREENLY PICK: Mermaid Sea Salt Hair Spray

CB Mermaid Sea Salt Hair Spray
photo credit: Sephora Captain Blankenship

If you are looking for the perfect beachy waves in a bottle, this is it.  Made with organic aloe vera gel and organic sea kelp extract to add moisture, light hold and texture to the hair, it will look like you have spent all day at the beach, even if you are far from it.

Deborah Lippmann

“Backstage trend creator.  Celebrity manicurist. Nail care expert” – Created by celebrated manicurist Deborah Lippman, she has created a 5-free formula that is innovative and beautiful.  Free of formaldehyde, formaldehyde resin, toluene, DBP and camphor, these polishes are also cruelty-free.  Each color is infused with Biotin and green tea to help keep nails healthy.

GREENLY PICK: Iconic Treatment-enriched Nail Polish in “Dark Side of the Moon”

Deborah Lippmann Nail Polish
photo credit: Sephora Deborah Lippmann

This full coverage, aubergine shade is absolutely perfect for Fall and Winter. You cannot go wrong!  These formulas are long-wearing, dry quickly and apply evenly.  Give your nails the star treatment with this gorgeous polish line.


“Natural beauty for an unparalleled sensorial experience” – Herbivore is a brand that combines pure active plant ingredients, beautiful and simple branding and effective formulas that deliver results.  They are perfect for those seeking a minimalist approach to their skincare.  Between their masks and facial oils, you will have glowing skin in no time!

GREENLY PICK: The NEW Moon Fruit Superfruit Night Treatment

Herbivore Moon Fruit
photo credit: Sephora Herbivore

Dullness and uneven skin texture are no match for this multitasking treatment!  Fruit enzymes gently resurface the skin while a blend of butters and hyaluronic acid hydrate and leave the skin exfoliated, smooth and glowing.


“Brilliant Color. Organic Beauty” – Known for their rich pigments and organic ingredients, ILIA products are formulated with up to 85% certified organic ingredients which will nourish the skin for a unique beauty experience.

GREENLY PICK: Multi-Stick in “A Fine Romance”

ILIA Multistick
photo credit: Sephora ILIA

If you are looking for a versatile product for easy on-the-go application, this one is great for both the lips and cheeks.  With a nourishing blend of ingredients, including avocado oil, organic cocoa and shea butter, this smooth formula will give an effortless looking tint to the lips or flush to the cheeks—this berry color is perfect for Fall!

Kari Gran

“Be kind to your skin”  – If you are looking for an eco-luxe skincare brand that contains only the best, non-GMO ingredients, Kari Gran has you covered.  Their lip whips are coveted by many green beauty fanatics to achieve the perfectly tinted and hydrated pout.

GREENLY PICK: Color Lip Whip in “Marsala”

Kari Gran Color Lip Whip
photo credit: Sephora Kari Gran

A gorgeously luxurious lipstick hybrid, the Color Lip Whip is made with the same wonderful moisturizing and natural ingredients found in the naked and tinted lip whips, but these offer a deeper burst of color.  Use them alone or over a lipstick for the perfect dose of hydration and color.


“Have a coconut love affair.  Your beauty is safe with us” – This tropically influenced, coconut oil based skincare and bodycare line will have you feeling like you are on the beaches of Hawaii.  Drawing on the many benefits of coconut oil, such as skin hydration and anti-aging, it is the star ingredient in all of their products. With their brightly colored packaging, you will be smiling and smelling like a delicious coconut!

GREENLY PICK: Coconut Balm

Kopari Balm
photo credit: Sephora Kopari

This pure and simple balm is a super multi-tasker and can be used from head to toe.  Infused with organic coconut oil, aloe vera, and cocoa butter, dryness won’t have a chance.  Apply to the body, hands or as a spot treatment for dry patches anywhere.  Works great right after a shower on damp skin to really lock in moisture


“Beauty is power” – If you are looking for a unique and luxurious hair care brand, Rahua cannot be beat.  Their brand is inspired by the Amazon and centuries-old authentic tribal beauty secrets.  Their products give life to lackluster hair by feeding it with only the best organic rainforest grown superfoods.

GREENLY PICK: Jet Setter Kit

Rahua Jet Setter Kit
photo credit: Sephora Rahua

We love this four-piece set of hair care essentials so you can get a taste of this luxurious line without breaking the bank.  In this set you will find their classic shampoo and conditioner formula along with their Voluminous shampoo and conditioner all housed in 2oz bottles that are perfect for finding the best products for you and are great for travel as well!


“Luxury organic hair care line handcrafted in California” – Created by experienced hair stylist Garrett Markenson, REVERIE’s hair care is made of the world’s finest organic and sustainable ingredients. Their products feature chic black and white branding where you will find everything from shampoo and conditioner to styling and treatments–this line will help to restore your hair to optimum levels of health.

GREENLY PICK: Ever Recovery Hair Oil

photo credit: Sephora Reverie

Great for all hair types from straight to curly, this marula oil based hair oil will help to repair split ends, add shine and restore damaged hair.  It can also be used as an intense overnight treatment for super hydrated and silky smooth strands.

rms beauty

“Organic meets luxury” – Created by renowned makeup artist Rose-Marie Swift, rms beauty is a must have in your quest for clean beauty.  Their makeup offers some of the cleanest ingredients in the industry, and the entire line is made with organic, raw, food-grade ingredients.

GREENLY PICK: Living Luminizer

rms beauty living luminizer
photo credit: Sephora rms beauty

This cult favorite and best-selling cream highlighter is a must have!  Crafted with high quality, nourishing ingredients, this highlight gives your skin the coveted ‘Lit from Within’ glow we are all searching for.  It gives the skin a dewy youthfulness without being greasy or glittery.

Tata Harper

“100% natural and non-toxic luxury skincare handcrafted without a drop of synthetic chemicals” – If you think going green means missing out on indulgent luxury brands, meet Tata Harper.  Made in small batches using the latest technology and the finest quality ingredients, you will feel like you’ve stepped into a spa upon each use.

GREENLY PICK: Regenerating Cleanser

Tata Harper Regenerating Cleanser
photo credit: Sephora Tata Harper

To keep skin smooth and clear, exfoliation is key – especially as we head into the winter months. This exfoliating cleanser is highly effective and will help to improve the look of enlarged pores, boost radiance, purify and deeply hydrate – an incredible multi-tasking skin treatment for all skin types.

We hope this will be useful in navigating Sephora and helping you to find green beauty brands among their offerings.  

4 thoughts on “Shopping at Sephora: A Green Beauty Guide”

  1. I am happy to see that there are a few items that I can buy at Sephora if I need them in a pinch. I recently went there and walked out with one thing that I plan on returning because it’s a greenwashing product. I even did a FB live saying how toxic everything in the store is!

    • Hi Lorie! Agreed that the majority of the products in Sephora don’t contain very desirable ingredients, but we are happy to see some wonderful green beauty brands popping up in a mainstream store. Glad to be able to share with you a few of the clean options 🙂


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